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Build Guidelines & Restrictions

Aisles & Sightlines

  • Create activations that minimize line-of-sight obstructions for neighboring sponsors. All display fixtures (tables, racks, shelves) must be properly designed and installed to safely support products and marketing materials.
  • All activation elements including signs, decorations, chairs, flags, and banners must remain within your contracted dimensions as specified in Appendix 1 of your Sponsorship Agreement.
  • Attendee lines must be managed to prevent blocking aisles on the show floor. Plan your activation layout accordingly to accommodate anticipated crowds.

Demonstrations & Activities

All sales, presentations, and interactive activities must remain within your contracted activation space. Sponsors are responsible for ensuring that staff do not encroach on aisles or neighboring activations.

Physical Build Requirements

Height & Structure
  • Height Restrictions: Maximum 14-16 feet depending on activation location
  • Anything exceeding this height requires VidCon approval and potential Fire Marshal approval
Flooring & Carpet
  • All sponsors must provide flooring at their own expense. Flooring can be ordered through Freeman or sourced independently, but all materials must be flame-retardant with certificates displayed on-site as legally required.
Floor Plans
  • Submission: Due May 22, 2026 for VidCon approval
  • Required Information:
    • Sizes & locations of builds and items
    • Description of activities (e.g., "photo wall, shopping area, ball pit")

Technical Systems

Electrical Services

Power is not included in sponsorship packages - all electrical costs are the Sponsor's responsibility and must be ordered through Freeman. Electrical cooking appliances require pre-approval.

Lighting
  • Hanging light systems require pre-approval with submitted drawings
  • All lighting must remain within activation boundaries
  • Lighting must be directed inward and not project onto other activations or aisles
  • Potentially harmful lighting (lasers, UV, strobes) requires VidCon approval
  • Dynamic lighting must not interfere with neighboring activations
Sound & Music

Sponsors may use audio equipment in their activations provided sound is directed inward toward the activation rather than into aisles, and noise levels do not exceed 85 decibels when measured from surrounding walkways. VidCon reserves final authority on acceptable noise levels.

Internet

Internet is not included in your sponsorship package. Internet can be ordered through SmartCity.

  • Complimentary Wi-Fi
    • Available throughout the convention center
    • Not recommended for activities requiring reliable internet connection due to slow speeds from high network volume and potential connectivity issues.
  • Dedicated Internet Services: Sponsors who choose to have dedicated Wi-Fi in their space must order the services themselves, with all ordering and installation expenses being Sponsor's responsibility.
  • Ordering Internet
    • Standard Services: Order online at orders.smartcitynetworks.com
    • Custom Service: For additional bandwidth or services not listed online, contact SmartCity at 714-765-8626 for a quote.

Merchandising

  • Seller's Permit Required:
    • Valid California Seller's Permit including ACC as sublocation
      • Address: 800 West Katella Avenue, Anaheim, CA 92802
    • Email copy to Client Success Manager
    • Must be displayed during event
    • Seller’s permit application: onlineservices.cdtfa.ca.gov
  • Consequences: Selling without a permit may result in loss of all sponsor privileges including comped and discounted tickets.
  • Restrictions:
    • No stickers allowed (giving away or selling)
    • Sponsors are prohibited from using VidCon’s name and logo on merchandise without express written approval.
    • Food & Beverage sales are prohibited.

Cleaning & Maintenance

  • All booths must be kept clean and free of combustible materials. Individual activation cleaning is not included in sponsorship packages and must be ordered separately through Freeman Exhibitor Services.
  • While walkways and common areas are cleaned nightly, Sponsors will be charged additional cleaning fees if activation materials extend into these spaces.